Left Continue shopping
Your Order

You have no items in your cart

You might like
Free shipping on orders over HK$1,500
The Story Behind Taittinger Champagne

The Story Behind Taittinger Champagne

Taittinger. Just the name evokes images of bubbling flutes and sophisticated celebrations. But the story behind this iconic Champagne house is far more intriguing than you might think. It's a tale of love, family, and unwavering dedication that spans centuries.

A Spark in the Champagne Region

Our journey begins in 1734, not with the Taittinger name, but with a visionary merchant named Jacques Fourneaux. He founded the house then known as Forest et Fourneaux, laying the groundwork for what would become a Champagne powerhouse.

Fast forward nearly 200 years. Enter Pierre Taittinger, a young cavalry officer stationed in Champagne during WWI. While the region witnessed the horrors of war, Pierre saw something else entirely โ€“ a captivating beauty. He fell in love with the rolling vineyards and, more specifically, the magnificent Chรขteau de la Marquetterie. This wasn't just a fleeting wartime fancy; in 1932, Pierre took a bold step and acquired the Chรขteau, laying the cornerstone for the Taittinger family's enduring legacy in Champagne.

The Birth of a Signature Style

The story takes a delicious turn with Pierre's son, Franรงois. Recognizing the potential of Chardonnay grapes, Franรงois made a choice that would forever define Taittinger's Champagnes. He championed Chardonnay, incorporating it prominently into their blends. This resulted in a distinctly elegant and refined style, a characteristic that continues to define Taittinger today.

A Family's Passion: Lost and Regained

Life, however, rarely follows a straight line. Faced with inheritance taxes, the Taittinger family made the difficult decision to sell the Taittinger Group in 2005. But the story doesn't end there. Several family members, with Pierre-Emmanuel Taittinger at the forefront, couldn't shake the deep-rooted passion for their legacy.Their determination paid off in 2006 when they repurchased the Champagne division winning with the highest bid in an alliance between Crรฉdit Agricole du Nord Est and the Taittinger family โ€“ a staggering $850 million offer. That was the proof that Taittinger was more than just a brand โ€“ it was a family birthright.

A Legacy Carried Forward

Today, under the leadership of Vitalie and Clovis Taittinger (President and Managing Director, respectively), the house continues to write new chapters. Their commitment to excellence reflects the generations that came before them. They meticulously care for their vast vineyard holdings (the second-largest in Champagne) and prioritize sustainable viticulture practices.

The Essence of Taittinger: Elegance Defined

Pop open a bottle of Taittinger, and you're not just sipping Champagne; you're experiencing a rich heritage. Each sip is a testament to Franรงois Taittinger's vision, with Chardonnay playing a starring role. The pinnacle of this philosophy? The iconic Comtes de Champagne Blanc de Blancs โ€“ a 100% Chardonnay masterpiece aged for over a decade in the historic Taittinger cellars carved beneath the very foundations of Champagne's UNESCO World Heritage Site.

So, the next time you raise a glass of Taittinger, remember the fascinating journey behind it. It's a story of love, family, and unwavering dedication, all culminating in a single, unforgettable sip.

Leave a comment

Please note: comments must be approved before they are published.